Our Ingredients

If you’ve tasted WowChow, you know that our ingredients speak for themselves. We pride ourselves on using ingredients that not only come from nature, but are processed in a way that retains as much natural goodness as possible. We also avoid ingredients that don’t speak to our values, such as sugar alcohols, palm oil and cost-cutting fillers. Lastly, we strive to support the community that we live and work in by sourcing locally whenever possible. Learn more about each ingredient below and please feel free to contact us if you have any questions!

Practically Pure Peanut Butter

The peanut butter we use is simply dry roasted peanuts with a sprinkling of sea salt.

Pure Almond Butter

Our almond butter is 100% ground roasted almonds.

Pure Hazelnut Butter

Our hazelnut butter is 100% ground roasted hazelnuts.

Dark Chocolate

Our sustainably sourced dark chocolate comes from Chicago’s very own Blommer chocolate factory.


Raw Powdered Sugar

Our powdered sugar comes from the juice created by crushing sugar cane. The juice is evaporated until it crystallizes and then ground into a powder.

Sea Salt

Nothing special to say here. It’s not harvested by mermaids or anything.

Coconut Milk Powder

Our coconut milk powder is made from the meat of mature coconuts and processed without the use of casein, so it is 100% dairy free.

Freeze Dried Raspberry Powder

Exactly like it sounds, 100% freeze dried raspberries ground into a powder.

Puffed Rice Pockets

Our base is a pocket of puffed rice, meaning that all WowChow flavors are naturally gluten-free.